Your brand is the foundation of your business. Just how books are judged by their covers, your brand’s first impression is equally impactful. It is important to enter the market prepared with a creative logo and package that accurately represents your product. Invest in getting this right from the start will really pay off over the long term.
So what is a brand?
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.